Marketing

The American Marketing Association (AMA) defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."

You can spend years learning the all the psychological, social, and economic intricacies that are involved in the process of marketing various product categories. Most of them are outside the scope of this web site so we're going to focus on the concepts that relate to typical home and small business owners. We are also going to concentrate on Internet related marketing tactics.

As the definition suggests creating, communicating, and delivering value is the core of the marketing concept:  You know your business.  It's up to you to create and deliver the value of your business.  Without knowing the details of your industry we can only suggest methods that may help you communicate that information to your potential clientele.

Almost without exception you need to establish a credible web presence that encourages visitors to browse your information and steers them toward the actions you with them to take.

The other half of the trick is getting potential clients to your web site. The most important concepts to understand include:

Traditional Media
Internet Marketing
E-mail Marketing
Video Marketing
Viral Marketing
Mobile Marketing
Affiliate Marketing
Link Building
SEO Optimization
Directory Submission
Local Online Advertising